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All You Need to Know About the Latest LinkedIn Changes

By Wayne Breitbarth, Andersen Alumnus and CEO-Power Formula LLC (Author of “The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand and Job Search’)

Over the past few months LinkedIn has rolled out some pretty helpful changes for individuals and for companies. However, in typical LinkedIn fashion, they didn't do a very good job of sharing these changes with us, the day-to-day users. So I thought it was time to give you a summary of what's new and how to approach each of these changes.

In this article I will concentrate solely on the changes that relate to individuals. I will address the company changes in the future, so stay tuned.

Reminder: LinkedIn rolls out changes over time to users, so you may not have all of these on your individual account. Keep checking. You'll get them soon.

Changes for All Individuals

Featured Profile Section. Think of this as your individual theater or movie marquee drawing the viewer of your profile in to your big show. Simply put, you can showcase your very best uploaded documents, links to web pages, LinkedIn posts or LinkedIn articles in what I think is the most attention-grabbing profile section we've ever had.

There is no limit to the number of items you can display in your Featured section, although the first two and a bit of the third one are the ones that will really grab your audience's attention. Therefore, make sure it's your very best content. Also, you can reorder items in your Featured section.

It has been really fun to brainstorm with my consulting clients about what to put in this new section to improve their objectives for website visits, event registrations, book purchases, booking calls, etc.

If you have media in your About section, LinkedIn will automatically grab that media and create your Featured section. If you don't have media in your About section, you'll have to keep checking to see if LinkedIn has given you access to the new Featured section by clicking the blue Add profile section button, where it will be listed between the About and Background tabs.

For complete FAQs about the Featured section, click here.

LinkedIn Events. This new feature has a way to go for it to really work as it should, but even in its current configuration it can help you notify a large group of your connections about your upcoming event and get them to check out your event signup page or landing page.

I have used it a few times, and it has helped increase the traffic to my Eventbrite page. However, if your event is a paid event, you need to make sure that is clear and that they need to register accordingly. Check out http://www.completetradesman.co.uk for any loan help.

I have found a work-around to this problem. Simply message the people who have shown interest but have not yet officially registered by clicking Accept on the Network page.

You will find the LinkedIn Events feature in the left-hand column on your home page.

For a complete overview regarding LinkedIn Events, click here.

Expanded "About" Profile Section.

Rather than 2,000 characters with spaces, you can now include up to 2600 characters with spaces. Evidently lots of people were asking for more space in this section where you can share information about your overarching goals, objectives, and experiences.

I think the expansion of this section will be helpful for some users, but even more important is taking the time to optimize the first approximately 300 caracters that viewers see before they have to click See more in your About section. Since this section shows up so high on your profile, you should focus on including information that is most likely to impact people in your target audience.

If you don't have an About section on your profile, go to the blue Add profile section button and choose the About tab.

Changes for Job Seekers

Open to Job Opportunities Setting. This one is really getting rave reviews from the job seekers I know (both unemployed people and those who want to keep their options open). The setting enables you to share your personal job preferences (title, location, and type of job) either with recruiters only (defined by LinkedIn as those individuals who have a LinkedIn Recruiter account) or with anyone who can view your profile.

This is especially helpful for official job seekers. However, if you're just casually keeping your options open, think it through and read the LinkedIn fine print closely.

For a detailed how-to on this setting, click here.

Company-Specific Job Alerts. This alert will let you know when your target companies post new job opportunities, but it will also notify the recruiters within the organizations that you have an interest in jobs at their companies. This one has been on job seekers' LinkedIn wish lists for a long time.

Click here to learn how to set up your alerts.

Interview Preparation Feature. This one is a real winner if you haven't had an interview for a while. LinkedIn has identified the 26 most likely questions interviewers will ask you and then gives you helpful tips and videos on answering more effectively. You can also practice your answers with the built-in video recording feature so you can see how you're coming off to the interviewer.

Practice makes perfect, so be sure to use this really cool add-on to make sure you nail that next important interview.

Learn how to access this feature by clicking here.

I haven't seen this many valuable LinkedIn enhancements for a long time. So get busy and check out the accompanying articles, and then get your Linkedin profile/settings/alerts updated so you can rock your business and career this year.

Is it time for a change to your LinkedIn profile?

If you'd like me to help you strategize on any of these changes and get your profile ready for the rest of 2020, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Learn more and book your session here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.